Oval Terry-Loofah Bath Puff, a favorite soap to gently massage and exfoliate the skin, it is recommended to always massage toward the heart. Loofah is a natural vegetable cleansing sponge that exfoliates dead skin cells and improves circulation of blood throughout the body. Loofah revitalizes the skin. A mainstay in European Spas and Asian Baths, this vegetable sponge is valued as the key to better health. Remember to always massage toward the heart. Environmental caring.