Please dont eat it. There. Thats for our legal department after one fellow in Ottumwa enjoyed the taste so much he began ordering an amount of our toothpaste that made us a little uncomfortable. Just enjoy it twice a day, please. Sugar-free, fluoride-free and sweetened with xylitol, Epics Spearmint Fluoride Free Toothpaste provides the perfect bookends to your daily 6 grams of xylitol that dentists worldwide recommend to help stop tooth decay. We absolutely stand by our secretly-guarded Spearmint formula. Though sometimes we sit and occasionally lean. We simply must. Our toothpaste contains 25% xylitol and uses no fluoride or sodium lauryl sulfate. Its great to prevent tooth decay, plaque, tartar, and pursed lips. Try it. Youll understand, and no, sorry, we wont send you the Spearmint recipe for your cookies. And anyway - Spearmint Cookies?